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Scottsdale Agents Get Creative in Selling Valley Homes, 8/16/07 - Outdoor activity in the summer desert is usually limited to the necessary activities, but inside this North Scottsdale home, Real Estate Agents Nick Petra and Jen Kelly are hoping to attract a crowd even on a hot day. Petra and Kelly are utilizing their strengths in marketing homes by throwing an Event Open House, the first of its kind in the area. “It’s important to make a home stand out in the market today, so we have developed a marketing strategy to attract buyers to our listings. The Event Open House is just one of the many tools we utilize to make that happen.”

Petra and Kelly have seen the ups and downs of Valley Real Estate with over 50 years of combined experience working with buyers and sellers of all types. “We aren’t afraid of change and meet it head on by continuing to transform our marketing plan with the ever changing face of the real estate market. This ensures that our clients get the most for their money,” said Petra, President of Arizona Real Link in Scottsdale. Kelly, Petra’s daughter and partner went on to say, “We are experiencing a market that requires pure and simple salesmanship with a creative twist!” With that in mind, this team of agents is covering all of their bases with local and national marketing, internet based marketing, and old fashioned face to face time.

This Event Open House is showcasing a 1959 Retro-home that was rumored to have been custom built by Ned Warren, a 1960’s Arizona Real Estate swindler. Most of the original custom features are still intact and it has been impeccably maintained by the current owner. The Event Open House is scheduled for Sunday, August 19^th from 1 to 4pm. There are special guests from the design, real estate, and mortgage industries with refreshments and giveaways. “It’s a great market to find that perfect home and our goal is to bring our listings to the top of the buyer’s list!” For more information on this event go to www.JenKelly.com/EventOpenHouse .

Petra and Kelly provide valley wide real estate services and focus on being a good neighbor by providing a platform for exchanging “service providers” on their website at www.JenKelly.com. This allows neighbors to share with each other when they come across an exceptional company such as a cleaning service, painter, or remodeling contractor. Other ways in they reach out to their neighbors and clients is via complimentary financial planning, home staging techniques, and detailed property edit services.