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Today’s Real Estate market has a varied landscape. The valley is so large that the picture is very different from one end of town to the other. Pocket areas within each city show that values are still on the rise, however they are not increasing at the rate we’ve experienced in the last few years. The media is providing a large picture, an overview of how things are taking shape on the real estate front. In order to provide a statistic for the nation, the successful communities are being lumped in with those areas that are experiencing a loss in home values thus creating a blanket ‘doom and gloom’ picture for both buyers and sellers.

The Silver Lining is the wonderful opportunity that has been created for buyers of all types. Homes are staying on the market longer than in recent years creating a difficult situation for some sellers that need to or wish to move from their existing home. Interest rates are also historically low and may even fall again. Buyers have the opportunity to take their time and find the right home while investors are finding that sellers are motivated to move on which may result in a purchase below comps. Starting a dialogue by making an initial offer will help you quickly determine if there is urgency by the seller. Be realistic in your approach as not every seller wants a quick exit strategy. Some are willing to wait.

This is a great time to buy and the opportunities are out there to purchase a wonderful home. We offer so many great services for buyers and sellers and would enjoy the opportunity to help you journey down the path to home ownership. Contact me via e-mail at jen.kelly@azreallink.com or call my office at 480-991-0118 for a no obligation meeting.

Staging is the latest and literally the greatest buzz word in real estate today.  It's one of the best investments a Realtor® and Home Seller can make together.  And I mean together, as a Team!  Staging combined with price is what will bring you success in today's market.

While I have been "editing" and preparing homes for sale by staging for several years, I have committed to become an Accredited Staging Professional (ASP) to help my sellers get top dollar for their homes.  Staging is all about making your home stand out from the rest in today's exciting real estate marketplace. I say it's exciting because there are many things that make this a great market.  There are a plethora of choices for our buyers, interest rates are still very low making payments affordable for all of us, and while the market may be slow now, in the long run investing in real estate for the long term is a sound investment strategy. 

My ASP designation means more money for my sellers.  Barb Schwartz is founder and CEO of StagedHomes.Com and says that "staged homes sell for more money and in quicker time."  She is the best at what she does having sold over 5,000 staged homes.  I am fortunate to have learned from the best and look forward to sharing my staging creativity with my sellers. 

To find out more about my entire marketing strategy contact me any time for your valley wide real estate needs.

Scottsdale Agents Get Creative in Selling Valley Homes, 8/16/07 - Outdoor activity in the summer desert is usually limited to the necessary activities, but inside this North Scottsdale home, Real Estate Agents Nick Petra and Jen Kelly are hoping to attract a crowd even on a hot day. Petra and Kelly are utilizing their strengths in marketing homes by throwing an Event Open House, the first of its kind in the area. “It’s important to make a home stand out in the market today, so we have developed a marketing strategy to attract buyers to our listings. The Event Open House is just one of the many tools we utilize to make that happen.”

Petra and Kelly have seen the ups and downs of Valley Real Estate with over 50 years of combined experience working with buyers and sellers of all types. “We aren’t afraid of change and meet it head on by continuing to transform our marketing plan with the ever changing face of the real estate market. This ensures that our clients get the most for their money,” said Petra, President of Arizona Real Link in Scottsdale. Kelly, Petra’s daughter and partner went on to say, “We are experiencing a market that requires pure and simple salesmanship with a creative twist!” With that in mind, this team of agents is covering all of their bases with local and national marketing, internet based marketing, and old fashioned face to face time.

This Event Open House is showcasing a 1959 Retro-home that was rumored to have been custom built by Ned Warren, a 1960’s Arizona Real Estate swindler. Most of the original custom features are still intact and it has been impeccably maintained by the current owner. The Event Open House is scheduled for Sunday, August 19^th from 1 to 4pm. There are special guests from the design, real estate, and mortgage industries with refreshments and giveaways. “It’s a great market to find that perfect home and our goal is to bring our listings to the top of the buyer’s list!” For more information on this event go to www.JenKelly.com/EventOpenHouse .

Petra and Kelly provide valley wide real estate services and focus on being a good neighbor by providing a platform for exchanging “service providers” on their website at www.JenKelly.com. This allows neighbors to share with each other when they come across an exceptional company such as a cleaning service, painter, or remodeling contractor. Other ways in they reach out to their neighbors and clients is via complimentary financial planning, home staging techniques, and detailed property edit services.